SALES comes in all shapes and colors. Sure, it could mean higher revenue figures, or increased contract sizes. It also can mean a better customer experience for increased customer loyalty.. or simply a website that allows the marketing efforts to have an increased impact.
But at the heart of every customer decision is the driving factor of their action: trust.
Trust is the key to all business relationships. To customer experiences. And to your company’s bottom dollar.
Good design elicits trust naturally. It’s not always obvious, it’s subtle.
Have you ever visited a website, and despite wanting the product.. feeling unable to pull the trigger when it counts, such as inserting your credit card details on the check out page? You can’t put your finger on it but something makes you distrust the experience, despite wanting the product?
That’s the effect of trust online. It doesn’t have to be a purchase. Most of the time, customers vote with their time and efforts, such as simply choosing to contact your company to connect.
Great design is key in connecting with the right people.